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Alison Pidgeon,

Chief Executive Officer

Alison Pidgeon


Chief Executive Officer



About Alison Pidgeon

CEO and Company Founder

Alison Pidgeon, MA, LPC, is the Founder and CEO of Move Forward Counseling LLC. What started as a solo private practice in early 2015 quickly grew into a group practice and has expanded ever since.  Move Forward earned the Central Penn Business Journal Best Emerging Business of the Year award in 2017. Today, Move Forward Counseling has over 60 employees, over 50 licensed therapists, six in-person PA therapy offices, and a state-wide online therapy team.

Alison Pidgeon’s Background

Alison has been working in the mental health field since 2003. She graduated from Immaculata University with a Master’s degree in counseling psychology in 2007. She earned her license as a professional counselor (LPC) in 2009. Her time spent working in community mental health helped to shape her as a leader and made her aware of the problems which exist in the mental health system.

Taking what she learned from the traditional model of mental health care, Alison set out to create something different when she started her private practice. Her attention to detail in the whole client experience and treating her staff exceptionally well have built a reputation of excellence recognized by the community.

In the Community

In early 2017, Alison helped create a charity fund for maternal mental health through the Touchstone Foundation.

In November 2017, Move Forward Counseling LLC earned the Central Penn Business Journal’s “Best Emerging Business of the Year” Award.

Alison has championed reducing the stigma of mental health disorders by regularly contributing to Susquehanna Style Magazine. She has been featured in Fine Living Lancaster Magazine, on the Fun 101.3 radio station, ASSETS (below), and WGAL TV News 8.

Now Alison works as an advocate for mental health legislation, regularly meeting with legislators to advocate for improvements to the mental health system. You can read more about those efforts on our advocacy page.

In 2021 Move Forward Counseling earned its B Corporation Certification. In 2021 and 2022, employees voted the practice as one of the “Best Workplaces” by Lancaster Newspaper, LNP.

In addition to overseeing Move Forward Counseling LLC, Alison works as a business consultant, where she helps other clinicians start and grow their own private practices. For more information on business consulting services, please email


Alison Pidgeon is the CEO of her business and is not currently practicing as an LPC or taking therapy appointments.

PA License #PC00516

Alison Pidgeon's Specialties

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